Experience Designer & Strategist, crafting experiences for the people who matter most: your users.

currently at

  • UMGC

previously at

  • Udemy
  • Emeritus
  • WGU
  • U.S. Air Force

Selected work

scroll, or tap a square to toss the stone

The future of learner support isn't less human. It's a better human moment, with people, product, and process working in concert.

nat hoover

My philosophy

what experience design means for learners

The experience is never one tool or one screen. It's how people, product, and process work together to carry the learner's context and meet them with the right support.

in four square, the top square is King. in learning, that's the learner.

  1. People

    Advisors, faculty, and coaches who stay responsible for the decisions that matter, with the story already in hand.

    right person · my advisor already knows ✓

  2. Product

    Portals, tools, and AI that bring the right context and evidence forward, so people can decide well at the right moment.

    right time · picks up where I left off ✓

  3. Process

    Policies and handoffs that move with the student, not against them.

    right support · no forms twice ✓

  4. The Learner

    Recognized the moment they arrive, with everything they've already shared.

    • right person ✓
    • right time ✓
    • right support ✓

The ball is the learner's context. The learner serves it; People keeps it in play and adds the right person; Product keeps it in play and adds the right time; Process keeps it in play and adds the right support; and it comes back to the learner with all of it. Nothing is dropped.

the one rule: keep the ball in play.

Every dropped ball is a student telling their story again.

beforemy guidefinancial aidregistrarhelp deskstory retoldby learner4xso, I'm deploying…so, I'm deploying…so, I'm deploying……deploying. again.withcontextmy guidefinancial aidregistrarhelp deskstory retoldby learner1xbehind the scenes: people, product + processI'm deployingthank you for serving. you're not doing this alone.your deployment checklist is already done.

the story under the squares

Orders just came through.

Students shouldn't have to be the middleware.

Today they carry their own context from office to office and retell it at every door. Service members are already carrying plenty. So we carry the story for them: lift a few bags off their shoulders and be the academic teammate who already knows.

walk the whole story

field note no. 1 · a 4 minute read · an illustrative story

Learning × UX × PM

Most people play one of these games. I play all three on the same court.

see how I work →

Let's talk

the ball's in your court.

Have a friction-packed experience that needs a path cleared for delight? Let's talk.

drop a line
Natalie Hoover smiling, in glasses and an olive blazer
hi, it's me
made with chalk & care

Let's talk

the ball's in your court.

Have a friction-packed experience that needs a path cleared for delight? Let's talk.

drop a line
Natalie Hoover smiling, in glasses and an olive blazer
hi, it's me
made with chalk & care

Let's talk

the ball's in your court.

Have a friction-packed experience that needs a path cleared for delight? Let's talk.

drop a line
Natalie Hoover smiling, in glasses and an olive blazer
hi, it's me
made with chalk & care