empathize → define → build → measure + iterate
How I work
I play where learning, experience design, and product management share the same court. Learning expertise tells me how people actually grow. UX keeps me close to the learner. PM keeps the work shipping, measured, and accountable.
the one rule: keep the ball in play.
Three games, one player
in the overlap, I
- design for how adults actually learn, not just how they click
- turn learner research into a roadmap people can fund
- write requirements that carry the learner's voice
- prototype to de-risk, not to decorate
- define success before build, then measure it after launch
- design AI systems where the empathy is the ROI
The path every project travels
Google UX phases, with the PM half drawn in, grounded in how people learn
Empathize
UX lensWho is stuck, where, and how it feels. Interviews, journey maps, support signal.
PM lensDiscovery with a business case. Size the friction, find the stakeholders.
People, product, or process: finding the problem to solve starts with finding the context.
- journey map
- friction analysis
- stakeholder map
Define
UX lensFrame the problem in the learner's words. How might we…
PM lensScope, constraints, success metrics, and what we're not doing.
- problem statement
- requirements
- success metrics
Build
UX lensIdeate wide, prototype fast, test with real users.
PM lensPrioritize, align the team, ship in slices.
- prototypes
- backlog
- release plan
Measure + iterate
UX lensTest, listen, and fix what still hurts.
PM lensTrack outcomes, report up, decide what's next.
- outcome metrics
- stakeholder update
- next iteration
↺ and back to the learner
What's in my chalk bucket
Learning
- learner success + support
- onboarding + orientation
- faculty + staff enablement
- learning experience design
Design
- journey + service maps
- prototyping
- usability testing
- accessibility (WCAG 2.2 AA)
Product
- roadmaps + prioritization
- requirements + specs
- metrics + reporting
- stakeholder alignment
AI
- assistant + agent design
- conversation design
- human escalation paths
- responsible AI guardrails
My philosophy
Experience design for learners is people, product, and process emerging around the student, carrying context and personalization through the whole journey.
the one rule: keep the ball in play.