How I work

I play where learning, experience design, and product management share the same court. Learning expertise tells me how people actually grow. UX keeps me close to the learner. PM keeps the work shipping, measured, and accountable.

the one rule: keep the ball in play.

Three games, one player

Approach · Natalie HooverLearninghow people growUXwhy + for whomPMwhat + whenmeball in play

in the overlap, I

  • design for how adults actually learn, not just how they click
  • turn learner research into a roadmap people can fund
  • write requirements that carry the learner's voice
  • prototype to de-risk, not to decorate
  • define success before build, then measure it after launch
  • design AI systems where the empathy is the ROI

The path every project travels

Google UX phases, with the PM half drawn in, grounded in how people learn

  1. Empathize

    UX lensWho is stuck, where, and how it feels. Interviews, journey maps, support signal.

    PM lensDiscovery with a business case. Size the friction, find the stakeholders.

    People, product, or process: finding the problem to solve starts with finding the context.

    • journey map
    • friction analysis
    • stakeholder map
    See it in: Transcript Status Clarity →
  2. Define

    UX lensFrame the problem in the learner's words. How might we…

    PM lensScope, constraints, success metrics, and what we're not doing.

    • problem statement
    • requirements
    • success metrics
    See it in: The AI Classroom Companion →
  3. Build

    UX lensIdeate wide, prototype fast, test with real users.

    PM lensPrioritize, align the team, ship in slices.

    • prototypes
    • backlog
    • release plan
    See it in: The First GenAI Skills Pack →
  4. Measure + iterate

    UX lensTest, listen, and fix what still hurts.

    PM lensTrack outcomes, report up, decide what's next.

    • outcome metrics
    • stakeholder update
    • next iteration
    See it in: Transcript Status Clarity →

↺ and back to the learner

What's in my chalk bucket

Learning

  • learner success + support
  • onboarding + orientation
  • faculty + staff enablement
  • learning experience design

Design

  • journey + service maps
  • prototyping
  • usability testing
  • accessibility (WCAG 2.2 AA)

Product

  • roadmaps + prioritization
  • requirements + specs
  • metrics + reporting
  • stakeholder alignment

AI

  • assistant + agent design
  • conversation design
  • human escalation paths
  • responsible AI guardrails

My philosophy

Approach · Natalie HooverPeopleProductProcessLearner

Experience design for learners is people, product, and process emerging around the student, carrying context and personalization through the whole journey.

the one rule: keep the ball in play.

Let's talk

the ball's in your court.

Have a friction-packed experience that needs a path cleared for delight? Let's talk.

drop a line
Natalie Hoover smiling, in glasses and an olive blazer
hi, it's me
made with chalk & care

Let's talk

the ball's in your court.

Have a friction-packed experience that needs a path cleared for delight? Let's talk.

drop a line
Natalie Hoover smiling, in glasses and an olive blazer
hi, it's me
made with chalk & care

Let's talk

the ball's in your court.

Have a friction-packed experience that needs a path cleared for delight? Let's talk.

drop a line
Natalie Hoover smiling, in glasses and an olive blazer
hi, it's me
made with chalk & care